The Hasselblad Factor


One of the most acclaimed photographic equipment brand by professional photographers, Hasselblad is a Swedish brand best known for the medium-format cameras it has produced since world war II.

Hasselblad pride themselves for being the first photographic camera to land on the moon, as it was used by NASA during the Apollo program, when humans first landed on the Moon.

Using state of the art optics, Hasselblad cameras produce amazingly high quality images that have been delighting the world for decades. Antiquarian photographer features two digital Hasselblad cameras, H4D-40 and H6D-100, 40 and 100MPixels respectively.

Having two Hasselblad cameras to produce our images is a testament to how we define ourselves and to the care and work we do for our highly distinguished customer base.


When a photo reveals a thousand words.
Nowadays image is everything in business, so bigger is always better.

The 21st century imaging world is awash with pixels on popular mass-produced capture devices from smartphones to digital cameras. And they do a good job - within defined boundaries of expectation.

If you pride yourself about the quality of the items you want to show your customers, then there is never going to be room for compromise.

In these circumstances there is commercial imperative to see the bigger picture and embrace the bigger pixel solution.


Even though Hasselblad sensors offer some of the highest pixel count available, it is not just the density of the megapixels that sets a Hasselblad image apart from the crowd.

For any camera sensor, the physical size of its pixels governs the amount of light recorded for each one. Most sensor manufactures are now using micro lenses on their pixels to maximise the light collected, but a bigger pixel will still collect more light from a given exposure.